What is Social Analytics add-on?
Flockler’s Analytics add‑on gives you a clear overview of how your social content performs across Instagram, Facebook, and X. It helps you understand which posts resonate, when your audience is most active, and which users and tags drive the most engagement. The add‑on is included in every free trial of Flockler, and you can activate it from the Analytics tab.
Analytics measures the number of posts, likes, comments, and other interactions collected through your automated feeds on Instagram, Facebook, and X. If you want to track views and clicks of your embedded layouts, those numbers are available separately in the standard Analytics section.
Overview: Key performance metrics
The Overview page highlights the main numbers at a glance:
- Participants — unique accounts contributing content
- Entries — total number of posts collected
- Engagement — combined likes, comments, and other interactions
A monthly trend graph shows how your content volume changes over time, making it easy to spot spikes or seasonal patterns. You’ll also see a breakdown of content by channel (e.g., Instagram vs. Facebook) and a carousel of your top‑performing posts based on engagement.
This section gives you a quick snapshot of how your content is performing across all channels and campaigns.
Content: Your top posts, tags, and posting patterns
The Content section helps you understand what type of content performs best.
- Top posts — sorted by engagement so you can quickly identify what resonates
- Top tags — the hashtags used most often across your collected content
- Hourly breakdown — a heatmap showing when posts are most active across the week
This view helps you understand which themes appear most often, what type of content performs best, and when your audience tends to post.
People: Your most active and influential contributors
The People tab highlights the accounts that appear most often in your feed. You can sort by:
- Most active — who posts the most content
- Most followers — who have the largest audience
Influencer score, a combined metric based on engagement and reach
This makes it easy to identify potential ambassadors, partners, or accounts worth featuring in your campaigns.
Insights: Recommended articles and best practices
The Insights section offers curated articles related to sociamedia strategy, UGC, and content marketing. It’s designed to help you get more value from your social wall and stay updated on best practices.
Additional features
The Analytics add‑on includes:
- Excel and PDF export — filter by channel and timeframe before exporting
- Daily updates — automated feeds gather new content and refresh your report
- Unlimited campaigns — Analytics works across all Sections you create
Who can access Analytics
Analytics is available as an add‑on, so please contact us to enable this feature for your account.
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