How to link an Instagram account to a Facebook Page
Before getting started, make sure your Instagram account is a Business version. It’s free to use and comes with a lot of audience insights unavailable for a standard user account. If you haven’t turned your profile into Business yet, you can do that from ‘Edit profile.’
After double-checking that you’ve got a Business account, there are three ways to link it to a Facebook Page:
1. Via the Instagram mobile app
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Open your Instagram Business profile page, and click 'Edit profile'.
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Under 'Public business information', click 'Page'.
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Choose 'Create Facebook Page' or 'Connect an existing Page'. Typically, you’d pick to connect an existing one.
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From the list, choose a Page that you'd like to connect to (or select 'Create a new Facebook Page').
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Tap 'Done' after you've finished, and your Instagram Business account is now connected to a Facebook Page.
2. Via Facebook Page Settings (New Pages experience)
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On Facebook, click your account profile photo in the top right.
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Click 'See all profiles', then select the Page that you’d like to connect with Instagram.
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Click your Page's profile picture in the top right of Facebook, select 'Settings & privacy', then click 'Settings'.
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In the left menu, choose 'Linked accounts' and then 'Instagram'.
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Click 'Connect account' and follow the instructions to connect your Facebook Page and Instagram Business account.
3. Via Meta Business Suite for desktop
- In Meta Business Suite for desktop, select 'Settings' from the sidebar, and under 'Accounts' select 'Instagram accounts'
- Click [+Add], then [Add Instagram account]
- Log in to Instagram via the login window pop-up
- And confirm to finish the process.
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